Esperitu Cigar, an Indonesian boutique cigar brand, introduces the Iconica Series, a new expression of the brand’s ongoing exploration of Indonesian tobacco.
Since its establishment, Esperitu has built its identity around cigars rooted in Indonesian tobacco. In August 2026, the brand entered a new chapter with the introduction of the Iconica Series, its latest series, bringing selected Indonesian tobaccos together with premium tobaccos from other origins.
The name “Iconica” was coined by Marc Henon, Founder of Esperitu Cigar, as a representation of an aspiration: to create cigars with a character and the potential to become an iconic part of Esperitu’s journey. For Marc, Iconica is more than simply the name of a series; it reflects a vision to create cigars that are recognized for their character, identity, and craftsmanship, while leaving an impression that stands the test of time. The Iconica Series Robusto Grande, measures 121 mm with a 57 ring gauge. Its blend brings together Cuban, Dominican Republic, Indonesian Javano, and Indonesian Besuki Na-Oogst tobaccos in the filler, complemented by an Indonesian Besuki Na-Oogst binder and an Ecuadorian Habano wrapper
The introduction of Iconica represents an evolution in Esperitu’s approach to its cigar portfolio. Rather than moving away from its Indonesian roots, the brand sees tobaccos from different origins as an opportunity to complement Indonesian leaf and explore how its characteristics can be expressed within different blends.
“Innovation has always been an important part of Esperitu’s journey. We want to continue exploring how Indonesian tobacco can express itself in different blends, while maintaining the identity and character that define Esperitu.” — Farida Komalasari, Business Director of Esperitu Cigar
Following its August launch, the Iconica Series has generated encouraging interest from both existing customers and cigar enthusiasts internationally. During InterTabac 2026 in Dortmund, Esperitu presented the Iconica Series Robusto Grande to Cigar Journal Magazine for tasting, providing an opportunity to introduce the latest expression from the brand and continue its dialogue with the international cigar community.
Esperitu has continued to build its international presence through major cigar industry events, including InterTabac 2025 in Germany and the Premium Cigar Association (PCA) Convention & Trade Show in New Orleans in 2026. For Esperitu, these international appearances are part of a broader vision: to introduce the diversity and potential of Indonesian tobacco to a wider global audience and to contribute to a growing appreciation of Indonesian cigar culture and its place within the modern premium cigar landscape.
The Iconica Series is not simply a new product line, but another step in Esperitu’s ongoing exploration of what Indonesian tobacco can express within the world of premium cigars. As the brand continues to explore new blends and build relationships with international partners, Esperitu remains focused on bringing the character of Indonesian tobacco to new audiences while staying connected to its Indonesian roots. The Iconica Series is currently available in limited quantities
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