Funding, Price Cuts, and New Partners Mark Casa 1910’s Next Phase

Casa 1910 has outlined its next phase of growth, announcing a $3 million funding round, an immediate price realignment across its portfolio, and a slate of new distribution and retail partnerships in the U.S. and abroad.

The investment—closed Sept. 1—will be used to scale production, bolster inventory, and accelerate product development for Casa 1910 and its sister line, Mexigars. Co-founders Jamie Bär and Serge Bollag said, “We are pleased to welcome investors who not only believe in our vision but also bring valuable networks and experience. Their support allows us to continue building Casa 1910 with a long-term perspective — creating sustainable benefits for our brand, our partners, and our consumers.”

Alongside the funding, the company is reducing prices across its lineup “effective immediately,” framing the move as support for retailers facing tougher economic conditions. “This decision is about listening to the market and acting with conviction,” said Global Chief Commercial Officer Rob Maneson, who joined in April 2025. “By reducing prices, we are giving our partners greater flexibility and supporting their long-term success. This is not about short-term sacrifice — it is an investment in the strength and resilience of our community.”

To bridge older inventory, Casa 1910 is offering a one-time transition program so consumers see the new pricing at the shelf without delay. Additional Mexigars inventory is slated to arrive in November 2025.

On distribution, Casa 1910 is expanding through travel-retail players Avolta and Heinemann, plus Premium Brands in Spain, Cigraal in Hong Kong/APAC, Cigar Must in Switzerland, and Wild Bill’s in the U.S., with further U.S. accounts including Brandshopper (PA), Churchills (MI), Stoa (TX), Neptune (FL), Cigarbros (CA), and RYO Distribution (MI). The company notes current placement across 17 U.S. states and 22 countries.

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