PCA & Nick Hammond: Around the World in 80 Cigars-American Dream

The Premium Cigar Association (PCA) is proud to announce a collaboration with renowned British author and journalist Nick Hammond to create Around the World in 80 Cigars – The American Dream, a new literary work that will shine a global spotlight on the people, places, and stories that define America’s vibrant premium cigar culture.

“Around the World in 80 Cigars – The American Dream” continues Hammond’s celebrated literary series, following his internationally acclaimed Around the World in 80 Cigars – Travels of an Epicure and There and Back Again. Together, these works have refined a new genre — that of cigar literature — which celebrates cigars not merely as products, but as vessels of culture, tradition, craftsmanship, and community.

“Education and storytelling are two of the most powerful tools we have in advocacy to preserve and advance cigar culture and industry,” said Joshua Habursky, CEO of the Premium Cigar Association. “Through Nick’s extraordinary narrative voice and the PCA’s deep engagement with our members, this project will elevate our collective appreciation of what cigars represent in America and the world— artistry, heritage, and human connection. This is not just a book; it’s part of our educational mission to inform, inspire, and strengthen the industry for generations to come.”  

Spanning sixteen chapters and an introduction, the book will take readers on an evocative journey across the United States and cigar-producing nations — from historic cigar heartlands to contemporary lounges that embody the heritage and the modern renaissance of premium tobacco. Each chapter will feature a PCA member — from manufacturers and retailers to industry innovators — highlighting their local culture, community, and contribution to the broader tapestry of cigar life in America.

The narrative will blend travel writing, cultural reflection, and personal storytelling, painting a portrait of the people and places that keep the cigar tradition alive. The book’s final chapter will culminate at the 2026 PCA Trade Show in New Orleans.

“I can’t tell you how proud I am to have been asked to work with the PCA on this new Around The World project,” said Nick Hammond. “America is the beating heart of the cigar world — diverse, passionate, and deeply rooted in tobacco history. This book will celebrate that history and the people who have made it extraordinary. My goal is to take readers beyond the smoke — and into the heart of what makes this culture so meaningful and so enduring.”

Available in print, digital, and audio formats, Around the World in 80 Cigars – The American Dream will be accessible through multiple platforms, including the PCA’s website. The project will feature special presentations and member events across the United States throughout 2026 and 2027, with the official pre-launch at the 2026 PCA Trade Show.