Casa 1910 Updates International Team

Casa 1910 has made a variety of personnel changes to its international distribution team.

The company has hired Rodrigo Monteverde as its new international sales director. He comes to the company from outside the cigar industry, with previous roles at Fram Foods, Ferrero and Nestlé. Monteverde will oversee all sales outside of the U.S.

João Maierhofer, who previously served as the company’s ambassador for Spain, Portugal and Andorra, will now be the Casa 1910 brand ambassador for all of Europe, reporting directly to Monteverde.

In addition, the company has brought on Tobias Sagelsdorff as its new German market brand ambassador. He replaces Christian Wagner.

All of the personnel changes were made earlier this month.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. Previously, I started TheCigarFeed, one of the two predecessors blogs of halfwheel. I have written about the cigar industry since 2010, covering everything from product launches to regulation to M&A. Beyond writing, I handle a lot of the behind-the-scenes stuff from weighing cigars to coordinating the tech. Outside of work, I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.

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